Empty state

Empty states appear when users have not yet created items, or when filters return no results. Clear copy and a direct CTA reduce friction and encourage engagement.


When to use

  • When users have not yet created or uploaded items.
  • When filters result in no visible results.
  • To encourage engagement with a clear next action.

Style

  • Use a short, instructive headline (noun phrase or imperative verb).
  • Follow with one concise sentence that explains what the user can do.
  • Provide one primary action (for example, Create dataset).
  • Do not use No results found as a standalone message without guidance.

Do / Don’t

Do Don’t
No items found / Add your first dataset to start exploring. No results.
Nothing here yet / Create a connection to get started. There are no items to display at this time.

Example

Element Example text
Title No items found
Body Add your first dataset to start exploring.
CTA Create dataset

Success state

Success states confirm that a user action completed. They often follow an action that previously triggered an empty state.

Style

  • Confirm what was completed, not just that it succeeded.
  • Keep copy brief. One line is usually sufficient.
  • Offer a logical next action.

Example

Element Example text
Title Items imported
Body Your datasets are ready to explore.
Primary CTA Open catalog

Actian Data Intelligence — Content Guidelines